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106 letters based on national flags. On abstracting them, on breaking them into basic shapes.
Multinational Typeface
Much has been written and said about the needs of our global economy. In fact: heated debates have and are still taking place about the dichotomy of global vs. local.
Here's our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has got a clue about the world out there. We did just that. And we invented a design tool to brand this team, and to
communicate our mindset and vision - the world's first multinational typeface.
project credits:
ECD APAC: Till Hohmann
CD: Antonio Bonifacio
Copywriter: Till Hohmann
Art Director: Luis Fabra, Nasheet Shadani
Typographer: Luis Fabra
Print producer: Bobby Koh
Special thanks to: Eugene Tan and Theia pixelworx.