A luxury cruise brand that is redefining the Indian cruise experience and setting up a new culture of cruise luxury. As this brand is luxury brand we had to choose simple and luxury images which will justify brands image which it carries.

As the cricket world cup was going on they wanted to connect with audience who enjoys cricket world cup hence we decided to engage with them through certain set of creatives.

It was a challenge to incorporate cricket elements in a luxury cruise brand. Hence we choose to keep it minimal using cricket graphic element's while giving weightage to imagery.