Competition. Consumer Insight:
Every swim takes me somewhere. Every swim takes me closer to the podium, every stroke closer to a win. When I get in the pool, there is nothing but the black line. And the rythem of every stroke, the push the pull, every breath is, the rush of the turn: it's
all part of something bigger. I am one with the water and want to be the strongest, the fastest the best.
all part of something bigger. I am one with the water and want to be the strongest, the fastest the best.
Speedo will, help me perform my best
Swim Fitness. Consumer Insight:
Every swim takes me somewhere. Every swim takes me closerr to my goal. I want every swim to make me fitter. I want to push myself further than the last time.
Speedo will, help me achieve more
Health and Well Being. Consumer Insight:
Every swim takes me somewhere. Every swim takes me to a place where I can get away from it all. A place where I can relax and recharge. This is me time.
Every swim takes me somewhere. Every swim takes me to a place where I can get away from it all. A place where I can relax and recharge. This is me time.
Speedo will, help me feel more balanced
PLay and Fun. Consumer Insight:
Every swim takes me somewhere. Every swim take me a special moment. To a social,
fun-filled sunny day. An experience shared with special people. Every swim is a playful moment, spontaneous and free. It makes me feel alive.
Every swim takes me somewhere. Every swim take me a special moment. To a social,
fun-filled sunny day. An experience shared with special people. Every swim is a playful moment, spontaneous and free. It makes me feel alive.
Speedo will, help me have fun
Credits:
Photographer: Philip North Coombes
Copy: Iris International
