LOGO | BRAND IDENTITY | WEB DESIGN
ATELIER FILIZ CONN
A brand of hand made goods for home (silk, soap, candles and porcelain)
The task is to design brand identity for the handmade vintage inspired brand «Atelier Filiz Conn» (Turkey).
The design should be elegant and feminine to reflect the brand's soft vibe and to attract female audience. At the same time it should evoke a feeling of naturalness and calmness, since products are made of natural sources and are created to bring cosiness in people lifes. The target customers of the brand should see high quality in the identity and have a sense of clean design with vintage blur.
Priority states: High quality products / feminine aesthetic / naturalness, calmness
For the project I created a minimalistic classic typography logo with an additional monogram. Stylish serif font was chosen to highlight the quality and the overall aesthetic of the brand. The second calligraphy font means hand made products (like a master's signature) and at the same time adds feminine feeling to the logo. Together they translate all the necessary states.
A flower pattern was added as a style-forming element to add some "vintage inspired" feeling to the brand identity and bring even more aesthetics of a natural and high-quality product to the design.
The sign is a classic monogram FC combined of two different letter styles to support the main logo’s direction (classic serif + calligraphy).
