ITV Daytime - Shake Up The Happiness Christmas Promo
Produced by the ITV Daytime in-house Creative team together with ITV Daytime Design, the exclusive Christmas ad premiered during today’s Good Morning Britain and features some of each shows’ most familiar hosts sharing gifts and interacting within a festive snow globe setting.
Project Details
Our Daytime stars were filmed against a blue colourama on studio cameras. This footage was then edited and graded before directly inserted into our Cinema4D 3D Snowglobe models. Various playful takes were animated to work with the edit, rendered and then re-edited for the final sequences.
The accompanying music track is, ‘Shake Up Christmas’ by Train.
CREDITS
Concept: Olivia Herriot Walker
Art Direction: Laurie Griffiths
3D & Post Production: Laurie Griffiths, Misaki Horai
