客户 | 豫园商城天裕楼
项目 | 葱葱商店YUYUSHOP
策划运营 | 豫园文商商业集团-天裕楼项目组
设计管理 | 复创建筑规划设计院
地址 | 上海市黄浦区旧校场路125号豫园百货天裕楼
面积 | 2818㎡
开业 | 2022-10-01
设计团队 | 夏谷暑雨
创意总监 | 高文哲
执行总监 | 黑进朝
主案设计 | 黑进朝、Wade
深化总监 | 何少华
主创团队 | 冯柏然、杨栖、王俊、逯俊峰、段思伟、曾明远、马博芳、廉佳、李志隆、孟凡冬、张梦帆
商务团队 | 李宁、李竞妍
摄影剪辑 | 叶虫鸣、江元冰
项目推广 | 綦家文、潘倩倩
拥有460多年历史的豫园，最初由明嘉靖年间的江南名匠张南阳打造，内有假山水池及几十余座亭台楼阁，秀甲一方，可与苏州拙政园媲美。经过时光的洗礼，豫园依然保留着它独特的气质。现在的豫园规模虽仅为明代豫园的一半，但仍具江南古典园林气韵风貌，九曲桥间的湖心亭别具巧心。如今的豫园，不仅仅承载着传统，孕育着文化，是上海的骄傲，更吸引着全世界的憧憬。
THE YUYUAN GARDEN, WHICH HAS A HISTORY OF MORE THAN 460 YEARS, WAS ORIGINALLY BUILT BY ZHANG NANYANG, A FAMOUS CRAFTSMAN IN THE SOUTH OF THE YANGTZE RIVER DURING THE JIAJING PERIOD OF THE MING DYNASTY. IT HAS ROCKERY POOLS AND DOZENS OF PAVILIONS. IT IS A BEAUTIFUL GARDEN, COMPARABLE TO THE ZHUOZHENG GARDEN IN SUZHOU. AFTER THE BAPTISM OF TIME, YUYUAN GARDEN STILL RETAINS ITS UNIQUE TEMPERAMENT. ALTHOUGH THE SCALE OF THE CURRENT YU GARDEN IS ONLY HALF OF THAT OF THE MING DYNASTY, IT STILL HAS THE CHARM OF JIANGNAN CLASSICAL GARDENS. THE PAVILION IN THE CENTER OF THE LAKE BETWEEN THE NINE CURVED BRIDGES IS UNIQUE. TODAY'S YU GARDEN NOT ONLY CARRIES TRADITION AND BREEDS CULTURE, BUT ALSO IS THE PRIDE OF SHANGHAI AND ATTRACTS THE VISION OF THE WORLD.
“yuyu葱葱”，郁郁葱葱之意。
与其说葱葱商店是寻常店铺,更不如说是一个礼物灵感源泉。谁说只有生日时才能奉上寓意非凡的礼物呢;只有在表白时才让手中心意承载爱意呢;只有逢年过节的礼节才能聊表赤子孝心呢?礼物从来不是特定节日的指定产物,而是随时随地承载个人情感的真心流露。在这个“不愿被定义的时代”,葱葱商店将提供最独特、最创新、最贴心的礼物选择。
"YUYU IS GREEN AND LUXURIANT" MEANS THAT WHEN THE DUST OF HISTORY IS BLOWN AWAY, CULTURE WILL ALWAYS BE LEFT BEHIND.
IT IS NOT SO MUCH AN ORDINARY SHOP AS A GIFT INSPIRATION SOURCE. WHO SAID THAT ONLY ON THE BIRTHDAY CAN YOU PRESENT A GIFT WITH EXTRAORDINARY MEANING; ONLY WHEN WE EXPRESS OUR LOVE CAN WE LET OUR HEARTS CARRY OUR LOVE; ONLY THE NEW YEAR'S ETIQUETTE CAN SHOW FILIAL PIETY? GIFTS ARE NEVER THE DESIGNATED PRODUCT OF A SPECIFIC FESTIVAL, BUT A SINCERE EXPRESSION OF PERSONAL FEELINGS AT ANY TIME AND ANYWHERE. IN THIS "ERA OF NOT BEING DEFINED", CONGCONG STORE WILL PROVIDE THE MOST UNIQUE, INNOVATIVE AND THOUGHTFUL GIFT CHOICE.
豫园东方园林美学 X 当代潮流的场景进化
九曲桥，位于上海豫园内。听名称便知晓，拥有九曲十八弯。每一段弯曲处就雕刻着一朵精美的荷花。池中央，一座荷花仙子的雕像似乎含笑迎接着来往的游客。
将豫园的美学延伸到天裕楼商业空间，天人合一，“师法自然”的自然之美；幽深曲折，不曲不深”的结构之美；小中见大”的智慧之美；将这经典豫园东方园林美学搬到室内和当代潮流的场景进化为新消费社群创造一个传递东方美学文化与年轻潮流的生活场景，为大众构建一个崭新的消费空间。
IT IS LOCATED IN THE YU GARDEN IN SHANGHAI. JIUQU BRIDGE, AS YOU CAN TELL FROM THE NAME, HAS NINE AND EIGHTEEN BENDS. A DELICATE LOTUS FLOWER IS CARVED AT EACH BEND. IN THE CENTER OF THE POOL, A STATUE OF A LOTUS FAIRY SEEMS TO GREET THE TOURISTS WITH A SMILE.
