Mercedes-Benz
Take part in interactive videomapping
Mercedes-Benz asked us to develop an interactive projection on the facade of the famous St. Ludmila’s Church for the Signal Festival, Prague’s festival of light.
We designed the first version of the projection in 2017, and the following year we updated
it with new mechanics and visual style.
Festival goers personalized the mapping
by entering their initials in a mobile web application.
They were then displayed on the church walls as part of a stylized
mechanical game.
The 2017 theme embodied an engine with a fuel reaction, whereas in 2018, we augmented the idea of an incredible marble machine. We generated a visually stunning and unforgettable brand experience that interactively captured the attention and sparked the imagination of attendees.
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