Detroit Watch Company
Role: Brand Architecture, Web Design
Working with the founding partners of Detroit Watch Company, advised on establishing a scalable e-commerce luxury watch startup from concept to launch. Incorporated Shopify e-commerce platform, Mailchimp email integration, Social Media integration (Facebook, Twitter, Instagram). Advised on overall brand positioning, PR outreach, industry analysis with evaulation of competitive landscape.
About Detroit Watch: From original sketch to timeless design, the Detroit Watch Company celebrates the history of Detroit with each timepiece characterizing a time and a place in Detroit and honoring all that is enduring about the city and Detroiters.