Wen Dau mullet roe is come from Budai Township, Chiayi County, Taiwan.Traditional handmade method is what we insist.
鹹鹹的海風。
鹹鹹的烏魚子。
每片都鑲進嘉義布袋的太陽，通透而金黃
唯有手作的溫度，才能封存當季的新鮮
繁複傳統的工序，才能造就出美味的塭稻烏魚子
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嘉義布袋的塭稻水產為自產自銷的在地漁民，以在地新鮮食材為標誌。 希望透過設計讓更多人認識嘉義布袋優質的魚產品。 以"會跳才新鮮"作為設計概念主軸。 圖像上以捕抓烏魚的概念設計，一起捕捉產品名稱與烏魚的圖像，讓畫面互動更有趣，標準字的閱讀順序讓文字就像是活著一樣。 印刷上除了特色金、燙金外，漁網呈現採用網版印刷，某些角度呈現炫金效果，就像真的漁網般，時而透明，時而明顯。 盒型上希望盒型設計更符合內容物的特色，將烏魚子圓滿豐潤，衍伸至盒型設計上的倒角，另外紙材選擇搭配冷凍宅配需要，我們選用抗凍白卡，搭配厚紙呈現硬挺效果，弧形部分需折摺線，讓業主在包裝摺盒上更好成型。
Wen Dau, a local fishery in Chiayi Budai, is known for their fresh, self-produced seafood. They aim to promote their high-quality fish products through design, hoping to reach more people. The design concept is centered around the idea of "freshness is determined by how well a fish jumps". The image is designed with the concept of catching mullet, capturing both the product name and the image of the mullet, making the visual interaction more interesting. The reading order of the standard font makes the text come alive like a living creature. In terms of printing, in addition to using special gold and hot stamping, the fishnet pattern adopts screen printing, and at certain angles, it presents a dazzling gold effect, just like a real fishing net, sometimes transparent and sometimes obvious. The box design aims to match the characteristics of the contents, with rounded corners inspired by the plumpness of mullet roe. The paper material was chosen to withstand frozen home delivery and features a stiffening effect with thick paper. The curved parts require fold lines to facilitate better shaping during packaging.
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2022
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Credits: 塭稻水產 WEN DAU
2022
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Credits: 塭稻水產 WEN DAU
Art Director: 黃 柏熹 Bc Huang
Graphic Design／motion: 黃柏熹 Bc Huang
Photography : 黃柏熹 Bc Huang
