Logo construction animation
Serotiny publishing logotype design
Serotiny is the behaviour of some trees that retain their seeds up to several years, but release them after exposure to heat from a fire.
Logo construction
The logotype combines the symbol and the company name in a serif font. The logomark shows a tree constructed out of books with burning flame on top representing the serotiny process.The meaning is based around helping people discover their abilities and equipping them with knowledge.
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