The retailer asked Rhinofly to rethink their online shop strategy. And to come up with an exclusive campaign idea, useable throughout the year.Our solution was to make the whole shop experience more personal, with suggestions based on the visitor's shopping history, connection with their social profile and much more. And sicne their new logo pictured a tree, the new approach was named 'Personalitree'. The special Shopsessie campaign was launched during V&D's 'Prijzencircus' discount week and consisted of a exclusive site with extra low prices, open only for 2 hours at a time at a specific moment, and social media to seed the access code for the site.