For this project I was tasked with creating a tech brand from scratch. I was supposed to create an insightful logo with advertisements to follow.
I created a VR company called set state. The S's are shaped with a principle of gestalt to look like VR headsets. They are also shaped to look like the joysticks of a VR console.
For my three advertisements I had to create a metaphorical, negative, and positive one.
The first advertisement is metaphorical because yes, you are living your wildest dreams, but not in our reality. The second advertisement is negative because it's a downplay/attack on relationships to uplift and promote our brand. The final ad is positive because it is a light-hearted ad that promotes virtual reality.
