林高 亮's profile

CHOC1226 巧克力磁带礼盒包装 ▏CHOCOLATE TAPE RECORD PACKAGING

CHOC-1226,一个致力于发掘巧克力与中国本土元素结合的巧克力创新品牌,坚持使用纯可可脂生产巧克力,采用极高的原料采购标准,限定赤道10度以内的优质可可产区,精选来自加纳,科特迪瓦,印度尼西亚的可可原料。

设计概念:磁带唱片/ Tape 

巧克力包装的设计灵感源于——磁带唱片。 一块好的巧克力口味层次丰富,如同音乐一般,有层次段落、有情绪推进、有高潮起伏,是口中的律动。包装设计概念,便是将磁带唱片元素融入礼盒设计之中。同时考虑到节日氛围的体现,在不同的款式中分别加入了圣诞、兔年、春节元素。
CHOC-1226, an innovative chocolate brand dedicated to exploring the combination of chocolate and Chinese local elements, adheres to the use of pure cocoa butter for chocolate production, adopts extremely high raw material procurement standards, limits the quality cocoa producing areas within 10 degrees of the equator, and selects cocoa raw materials from Ghana, Cote d 'Ivoire and Indonesia.

Design concept: Tape

The chocolate packaging was inspired by magnetic tape records. A good chocolate bar has a lot of layers of flavor, like music, with layers of paragraphs, emotions, highs and lows, the rhythm of the mouth. The concept of packaging design is to integrate the elements of tape record into the design of gift box. At the same time, considering the reflection of the festive atmosphere, the different styles are added to the Christmas, the Year of the Rabbit, the Spring Festival elements.
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CHOC1226 巧克力磁带礼盒包装 ▏CHOCOLATE TAPE RECORD PACKAGING
Published:

CHOC1226 巧克力磁带礼盒包装 ▏CHOCOLATE TAPE RECORD PACKAGING

Published: