Reforestation Matters
An individual university project in the form of a poster series which acts as a campaign organised by Sahabat Alam Malaysia (SAM) and aims to persuade and encourage children aged 7-12 of all genders to join the effort of reforestation to preserve Malaysian rainforests. The elements such as the youngster characters, houses, vegetables and wild animals that represent Malaysian ethnicity, culture, practices and wildlife are drawn and coloured in a simple and vibrant style, which can convey a hopeful message that rainforests can be saved via the audience's joined effort in replanting.
Poster illustrations
Colour Palette, Typography and Logotype
Colour palette and typography
Black, white and coloured version of the logotype variations
Mockups
Outdoor billboard
Bus stop and indoor billboard
Hard copy of posters
Instagram post and T-shirt
Stickers
