Positioning for today:
— The publishing house "Piter" produces high-quality, relevant and expert literature in all genres and directions. A recognizable, respected publishing house with a modern look at the book business, but with preservation traditions of 30-year history.
— The publishing house "Piter" produces high-quality, relevant and expert literature in all genres and directions. A recognizable, respected publishing house with a modern look at the book business, but with preservation traditions of 30-year history.
Briefing:
— It is important for us to maintain continuity, but at the same time we want new ideas for our identity. The corporate identity should be as functional as possible and adapt to a variety of topics of published books (computer literature, psychology, youth literature, etc.). In our opinion, the solution should be rather calm, minimalistic, not too active, because in the first place it should be the product itself (books), and the corporate identity will eventually have to interact with very different covers in design.
IDENTITY / PITER / 2022
