PROJECT NAME
BANTI
ABOUT
Banti is an authentic chocolate brand focused on bringing more happiness and joy through its combination of the finest Belgium chocolate and fresh ingredients. Creating unique tastes with joy in every bite.
PROBLEM
- Seeking differentiation from the other chocolate brands
- Looking for an identity that will convey that fun and retro personality with a modern touch
- Keeping consistency through all brand touchpoints
- Making customer experience fun and unique, making their perception of the brand positive
SOLUTION
After strategy session, we agreed that Banti needs to have fun and unique character that will represent the brand. Banti is living in a grid world, existing to share joy and happiness through different tastes. I used grid system in combination with bold typography to make sure brand convey that retro game look and feel with a modern touch. Unique visuals will help the brand to avoid looking like the other chocolate brands and to keep the consistency across all touchpoints, we will use grid system and bold typography.
BRAND VALUES
Fun - Retro - Playfull - Bold - Positive
Creating premium brands with strategy-driven
approach and meaningful brand identity
that resonate with your dream customers
approach and meaningful brand identity
that resonate with your dream customers
Instagram @mikigrujicc
Contact - mikigrujicc@gmail.com
