Kinetic Logotypes is a college project but it's also something personal about it. I study graphic design but animation is my "first love" and the idea that something about graphic design , like a logo or an entire indentity could be brought to life will always thrill me. That was something I really wanted to try and this college project was a good opportunity.
So the project integrates a series of past projects, each of them focused on designing a series of logotypes with different interactive subjects. The reference was Ji Lee's Word as Image.
"Schimbare pana la capăt" is an election slogan from some romanian politician that claimed that he'll make the best change for his country, a change till the end. Here's the irony of this logotype, "capăt", which means "end" is animated downfallen to emphasize that politicians changes are not the best but quite the contrary.
Opriti masacrul! (Stop the carnage!) is from a protest banner against euthanasia. For a while the romanian gouvernment want to kill the tramp dogs following many street incidents caused by dogs aggresion.
Streche ( Craziness).The logotype is animated in order to illustrate the meaning of the word.
Visul unei nopti de vara (A Midsummer Night's Dream) is a comedy play by William Shakespeare. Here the logotype is approached literally.
