New Match | @newmatch_brazil ⚡
Marca focada no público feminino jovem, com loja física em São Paulo, SP, Brasil.
Criação de diversos materiais gráficos que tragam awareness em torno do lançamento da nova marca, como landing page do futuro e-commerce e newsletters de divulgação e inscrição. Para a loja física, foram criadas frases/palavras para os letterings em neon utilizados na decoração, além da primeira edição do jornal impresso, que descreve os 4 lifestyles da #NewMatchGirl.
Para a collab de esmaltes com Cathy Beauty, foram desenvolvidos dois trios de esmaltes com embalagem exclusiva para cada.
Para feed e stories do Instagram, a linguagem utilizada são colagens digitais, com enquetes e conteúdos salváveis, além de planejamento, programação e copywriting (legendas no tom de voz da marca).
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Brand focused on young women, with a physical store in São Paulo, SP, Brazil.
Creation of various graphic materials that bring awareness around the launch of the new brand, such as the landing page of the future
e-commerce and newsletters for disclosure and registration. For the physical store, phrases/words were created for the neon lettering used in the decoration, in addition to the first edition of the printed newspaper, which describes the 4 lifestyles of #NewMatchGirl.
For the nail polish collab with Cathy Beauty, two nail polish trios were developed with exclusive packaging for each one.
For Instagram feeds and stories, the language used is digital collages, with polls and saveable content, in addition to planning, programming and copywriting (captions in the brand's tone of voice).
For the nail polish collab with Cathy Beauty, two nail polish trios were developed with exclusive packaging for each one.
For Instagram feeds and stories, the language used is digital collages, with polls and saveable content, in addition to planning, programming and copywriting (captions in the brand's tone of voice).
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Creative Director: Ciccy Halpern
Designer & Social Media: Liis Kozemekina
Fashion Assistant: Mariane da Rosa
Marketing: Rafaella Suplicy
• thank you •
liiskozemekina@gmail.com
