The brief: Convince CTO's to change their legacy systems to Oracle
Money laundering is a significant problem across banks in East Africa. Oracle was launching a unique software package designed to target this problem. However, given the large scale nature of investment, they wanted to specifically invite CTOs of leading banks.
The idea: Ask a provocative question which CTO's can't ignore
The direct mailer was a simple letter which used a writing technique called a lipogram, wherein one letter of the alphabet is intentionally left out. The missing letter is this mailer was '"e" which is the most common letter of the English alphabet. The idea was to demonstrate how small frauds can continue to go unnoticed for long periods of time. .