I was entrusted by Ranktivity to create a character that represents their brand and the functionalities of their product. Enter Ranktivits (we call them Tivits for short).
After coming up with the name, I began to picture these quick and nimble robots, small but powerful in their capabilities, living inside a virtual world that houses millions of 'URL Bars'.
Some of these bars float in space displaying landing pages. Others are stacked inside 'Ranking Towers'. While most of the bars zip through the environment on 'URL Highways'.
Tivits scan landing pages to monitor changes.
They also scan tracking pixels and monitor the source code of URL Bars.
Concepts / Initial Sketches / Final Illustrations
