Project scope
While conducting rounds of user testing for different features, it became clear that many users didn’t known how to log into the Daft app. Some even questioned whether there was a login option
To login journey: Homepage > My Daft button (bottom navigation bar) > Settings > Login
Finished product
Moved the login button to the homepage of the app
Product results
Shows an increase of 160% for user logins on mobile over a 9 month period