A work sample that I did for a fashion brand.
Brief: Market the upcoming fashion season and push customers to shop from the brand using Instagram Stories.
Concept: Making Instagram stories interactive is an effective method of increasing engagement and grabbing the attention of the viewers. The idea is to start with a This or That game using the poll function to introduce the key trends of the upcoming season, before showcasing pieces customers can shop from the brand which encapsulate the trends. Each slide will have links to the website as well so customers can shop directly.
