OBJECTIVE
The objective was to create a concept for a full set of collateral materials for the Baylor College of Medicine's Sports Medicine Program. There was a lot of creative freedom allowed with this project and in all, I designed a pocket folder, 3 fact sheets, 3 postcards, a brochure, and some promotional items. All of the photos I used for this campaign were acquired through Creative Commons Licenses and this was a school project meant for students to gain practice in developing copy writing skills and a full branded campaign. We were asked by a representative of the Baylor College of Medicine to come up with concepts for their sports medicine program.
COPYWRITING & COLORS
I created the tagline "We'll Get You Moving Again". I wanted to keep things positive and encouraging for all ages and put the focus on recovery from an injury. I was required to highlight three main areas: Upper Extremity Surgery, Lower Extremity Surgery, and General Sports Medicine Program Information. Each of these areas has its own identifying color that is branded throughout all of the materials. I chose colors that gave off an energetic vibe and would avoid coming across as too cold or medical. I also wrote additional taglines for the brochure that correspond with matching athlete photos.
POCKET FOLDER - Front cover spread
POCKET FOLDER - Inside spread view with pocket design.
FACT SHEETS
POSTCARDS
BROCHURE
PROMO ITEMS - Hand fans, Sport sunscreen, and Lip balms
Please note: These materials are strictly used to showcase my copy writing skills and ability to brand a full set of collateral materials. These materials were created as part of a school project while attending the Art Institute of Phoenix. They are concept designs and have not been produced as real products. No copyright infringement is intended.
