Mural Papacho's Jockey Plaza

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Papacho's es un restaurante de hamburguesas orgánicas.

Basándonos en el concepto de libertad de la marca y su lenguaje extrovertido, se planteó que el perímetro del local esté ligado a la idea de los individuales y crayones que hay en las mesas del restaurante, los que espontáneamente son intervenidos por sus comensales. El diseño del perímetro del local tuvo una base beige (que alude al papel kraft de los individuales del restaurante) que fue ilustrada por un la artista Michelle Paredes (Caracoles del Jardín) con la onda de la marca.

Se convocó al público, vía facebook, para que por una tarde vean la ilustraciоn en vivo del mural, y además, participen, intervengan y complementen el arte en el espacio.

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Papacho's is an organic hamburgers restaurant. In the place, you have on the table a kraft paper and some crayons and while you wait for your order you can draw something if you want. Sometimes people gets really creative and draw some cool things. My idea was taking this concept to the mural that you have seen on the web. The mural was temporary (3 - 5 months), it covers the area where they are building another Papacho's in another part of the city. And also the facebook fans were invited to get involve with the happening. They could draw the mural too. So, I found Michelle Paredes, an artist, I liked her style and she has experiences painting in murals (a big plus). I call her to explain the idea, she was very interested in doing this project so we started some weeks ago.