’Isaiah’ is a contemporary take on scripture. The poster addresses issues surrounding our advanced state of capitalism by using an astoundingly relevant verse from Isaiah's prophecies of judgment. It frames consumerism as our new religion by using familiar advertising aesthetics. The pop of the neon and expressive type is, however, a facade that only partly covers up capitalism's crumbling promise of freedom and welfare. Itself a product on the market, ’Isaiah,’ questions our tethered relationship to cycles of consumption.