Photoshoot for Hyper X
2021
HyperX is a worldwide gaming gear brand. I was commissioned to create a collection of creative images to conceptually represent what it means to be truly immersed in a game.
For that, I imagined gamers who become their avatars and the world of fantasy of a video game that has left the screen and made its way into their rooms. Playing with concepts as ‘entering the screen’, ‘exploring new worlds’, ‘out of body experiences’, ‘losing track of time’ or ‘getting lost’, my intention was to inspire and evoke the visual universe of video games.
For that, I imagined gamers who become their avatars and the world of fantasy of a video game that has left the screen and made its way into their rooms. Playing with concepts as ‘entering the screen’, ‘exploring new worlds’, ‘out of body experiences’, ‘losing track of time’ or ‘getting lost’, my intention was to inspire and evoke the visual universe of video games.
I also did the art direction of this project, including the creation of the characters :)
Initial sketches I did for the project.
Art direction, photography and postproduction: Laura San Segundo
Agency: @wildwildwebstudio
Set designer: @irenelunaz
Assistants: @raquelxallas_ph @ramiroiriniz
MUAH: @_fab_skum_
Models:
@papriikkaa
@maariavy
@ninawalinski
@emegxrcia
Set designer: @irenelunaz
Assistants: @raquelxallas_ph @ramiroiriniz
MUAH: @_fab_skum_
Models:
@papriikkaa
@maariavy
@ninawalinski
@emegxrcia
