Sea Monkeys offer consumers the opportunity to create life and then control it. We made an expansion pack for the brand that emphasized this.
Brief: Take a boring product and make it cool.
Idea: An expansion pack for Sea Monkeys that allows you to be their god.
Why: When you buy Sea Monkeys, they’re not already swimming around in the tank; you actually have to pour a packet of powder into the water and “create” them. Likewise, you can also control nearly every aspect of their behavior using other powders that the company currently sells.
Team: Peter Henningsen - Writer // Seung Woo Suh - Art Director // Soheil Oliaei - Experience Design
