YEAR 2022
CLIENT IALONET
ROLE Brand Strategy • Visual Identity • Web Design + Development • Exhibition Booth Design

IALONET is a Greek company providing architectural glass systems. With more than 10 years’ experience they combine expertise, technology and craftsmanship. By taking a customer-first approach they provide their clients with architectural glass systems that combine functionality, quality and design creativity.

The idea behind the identity of IALONET was based on the Rubik's cube. Rubik's cube as a brain-training toy, is associated with intelligence and the development of a methodology. At the same time, its engineering with a fixed central mechanism and rotating elements, resembles the structure of many of the company's products and underpins the concept of flexibility and adaptability.

Following the Rubik's cube form, we created a square grid, which creates the baseline of the custom designed letters that shape IALONET’s wordmark, which was further edited with optical corrections. Each letter was carefully refined in detail, resembling the fillet we come across in aluminum details of IALONET’S products. A consistent and clean typographic and grid system applies throughout the brand identity and its applications.