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About

About

An instructional booklet giving the beginning witch an introduction to unlocking the power of hexes and curses.
Published:
STUDENT WORK
PROJECT 2/3 | TYPE 2
UNIVERSITY of KANSAS
OVERVIEW
 
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A booklet aimed at giving an introduction to the powers of hexes
and curses. Targeted at the beginner (audience persona below),
this booklet instructs the reader through a collected set of spells.
 
 
CONCEPT

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Black Magick exists in a realm that isn't visible to the avergage person,
so I used red transparency to hide images and make them appear out
of nowhere. Sometimes, the hidden messages reveal a completely
different meaning.
 
 
 
 
 
 
AUDIENCE PERSONA
 
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Joy is a 20-something woman in her second year of study at the
University of Washington. She chose the Northwest coast for the
gloomy weather and the lack of sun gives her skin an eerie, pale
glow all year round. She is fascinated in rituals and religious
traditions of ancient peoples, and has started exploring witchcraft
and pagan spells.
 
She usually shops at Hot Topic, but has recently been purchasing
clothes online so she never has to leave the dark, comforting cold of
her basement-level apart-ment. Her clothes are almost always black or
lace, and a silver pentagram pendant given to her by her late mother
hangs from her neck at all times. Joy likes to spend her spare time
reading up on the dark arts, watching horror flicks, or drinking wine.
 
 
 
 
 
 
Thank you!