KISSES SELECCIOn ESPECIAL FELICES FIESTAS, was a  online and digital big promo where we invited consumers to get closer to Kisses Selección Especial in a more experiential and surprising way for discovering their inner diamond. 

The Brand promo communication were done through to channels, the first one using a physical roll up banner on supermarkets and Hersheys pop up POV's and the second one via Social Media (Facebook & IG).

In order to participate, consumers had to buy a specific amount in Kisses Selección Especial products and visit the promo landing page to create an user account and register the purchase receipt to partiipate in a video game based on Candy Crush. 

The users who got the top scores for the duration of the promo, were selected as the winners and they received as a prize a gift card to purchase jewerly at Palacio de Hierro.