Nilky | Brand Positioning Campaign Key Visual For Plant-based Milk Brand
Nilky is a Turkish plant-based milk brand committed to environmental sustainability and food health.
Brief:
I was tasked to create a brand positioning campaign to reach the right target audience, young urban professionals from middle to higher income brackets which are health conscious.
Role:
As the art director, I was tasked with finding the right tone and visual language, creating the design and typography, and overseeing the ad's motion graphics.
Methods:
Research and analysis showed that using a groovy design language would connect the audience to the retro revival trend while hammering the nature-loving message home and making the campaign distinguishable and memorable.
Tasks and Deliverables:
• Overseeing the design research.
• Creation of a key visual for outdoor and digital use, including billboards and social media.
• Creation of client presentation for critical visual approval, including a mood board, typography, and word cloud.
• Overseeing the creation of motion graphics for social media advertisements.
Brief:
I was tasked to create a brand positioning campaign to reach the right target audience, young urban professionals from middle to higher income brackets which are health conscious.
Role:
As the art director, I was tasked with finding the right tone and visual language, creating the design and typography, and overseeing the ad's motion graphics.
Methods:
Research and analysis showed that using a groovy design language would connect the audience to the retro revival trend while hammering the nature-loving message home and making the campaign distinguishable and memorable.
Tasks and Deliverables:
• Overseeing the design research.
• Creation of a key visual for outdoor and digital use, including billboards and social media.
• Creation of client presentation for critical visual approval, including a mood board, typography, and word cloud.
• Overseeing the creation of motion graphics for social media advertisements.
