Disney Imagineering approached Ignition Creative to rebrand and develop a new website for Disney Innoventions. Located at Epcot in Disneyworld, Innoventions is a place that houses fun, interactive games, exhibits and activities for all ages. Innoventions encourages visitors to open their minds to fresh ideas involving green living, health, weather, math, technology, finance and safety.
The site architecture was inspired by Innoventions’ mission to “Explore Ideas That Make Your Life Better.” Users choose the types of ideas they want to explore and literally discover the expansive world of Innoventions through themed neighborhoods.
The website was built modularly to allow for an undefined and fluctuating number of exhibits. The mobile-first design for the site ensures that it is fully responsive across different devices. All the designs and animations for mobile, tablet and desktop were produced in retina resolutions to accommodate the latest devices and the highest possible quality.