Ethics & Antics
Creating a brand identity for an East London dog walker with a focus on ethical dog care.
Something I’ve been wanting to work on for the longest time - a dog project! And who better to do it for than my dog’s best friend, @ethics_and_antics.
We’ve always loved Lucy’s approach to animal care - it’s not just about exercise, it’s about enrichment, stimulation and positive interactions.
We’ve always loved Lucy’s approach to animal care - it’s not just about exercise, it’s about enrichment, stimulation and positive interactions.
Lucy runs on a belief that there is no such thing as a bad dog. Dogs are just like humans – some have fears, some might not get along with others, some just need structure and the right kind of stimulation.
Lucy builds in this ethos into the activities and exercise that she gives to dogs in her care.
