When Sandy learned Hootsuite, the once-upon-a-time startup she manages external public relations for, had plans to move into a larger office space in Mount Pleasant Sandy got excited. As part of the new design, the Hootsuite team opened a call for mural proposal submissions from local artists. Since Sandy was already a Hootsuite employee, we quickly pitched for one of the available walls.
The interview below, taken from Hootsuite’s blog post, profiles the twos artists on the story behind the owl design, as well as the process and outcome of Hootsuite’s new Owl Eyes mural boardroom:
Now the Best of Our Nest, Can be Seen on Your Screen
October 4, 2014 – By Hannah Clark, Social Media Coordinator at Hootsuite
These eyes have been getting a lot of attention. This January, after years of packing owls into a small space in Railtown, we at Hootsuite finally were able to spread our wings in our new office in Mount Pleasant. You may have seen it in the media; one detail we owls found exciting about the move was the opportunity to have some amazing new art on our new barren, white walls.
Throughout our new nest, there are (on my count) fourteen meeting room doors which have had images installed on them, as well as four large mural installations. Seeing all the new space was especially eye-opening to Sandy Pell (our Public Relations and Communications Manager) and her husband Steve Pell (our Visual Designer). Together, they have shared their ideas and progress with us, step-by-step.
How do you come up with the perfect theme for a completely empty room? Sandy and Steve looked at what/who Hootsuite is as a company and as a culture. They were looking for ”the perfect balance of intense singular passion, fear, excitement, unknown, and intensity.” Here is Sandy and Steve’s story of how this beautiful mural came to life.