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    Identity for RedLion which is a design division of Publicis. The challenge was to make it look like part of the same network but yet have its own… Read More
    Identity for RedLion which is a design division of Publicis. The challenge was to make it look like part of the same network but yet have its own identity. Read Less
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RedLion is a design division of Publicis India. Placed above is the mother logo of Publicis Group.
It has a lion head and their corporate color is Red hence the name 'RedLion'. The brief here wans to create a logo
for a division of a big network. The challenge was that it should look like part of tne same network yet has its own identity.
It was a great challenge but everything becomes easy when you a great idea that supports the work.
I came up with a whole identity for RedLion and not just a logo.
I thought why have only one expression for the lion's face, it could change for every employee accordingly. So the Lion's expression is different on every business card as per their personality. They loved participating in this part of the identity.
I wanted to extend the identity even further so I came up with the idea of 'The Doodle Book'. The Doodle Book
is a piece of self-promotion. It is a small witing pad. I shot a lot of pencil shavings and printed them on A5 size papers.
I looked at them for long time and I could see different things in them. One looked like a bird to me
or an owl, a tree or even a crown on the King's head of a playing card. I doodled around the shavings to look
like them. Below are first few pages of the doodle book. This book is given to anyone and eveyone who is new
and walks into the office.
After few pages of my doodles comes above page. It says "make your own doodles'. After this page you get few more pages that have only pencil shavings printed on them. You look at the pencil shavings and see what they look like to you. You doodle around them and send those pages to RedLion. These pages will be put up on a doodle board in the office and also will be displayed on the website.
In the end you get the above page which says ' Imagine how much fun we had when we created this piece
of art or doodle together. Now imaging how much fun we will have working on your brand together.'
I thought why restrict the identity only to the stationary. Why not create furniture also as a prt of this identity.
Since the idea is about doodling, I did doodles/scribbles of chairs on a chair and pens on penstand..