We were inspired by the rich history and tradition involved in the making of a "Pashmina" 
The Arabesque artform of the Persian culture is used for the pattern and motif. It's detailed style denotes the details and the fine handcrafted weave of the pashmina. The logotype is inspired by the Persian typography style.

Pashmina is like a jewel, also known as the diamond of fabrics and it's packaging has been designed just like a jewel box, which is made from walnut wood of the Kashmir region. This would help bridge the craftsmen from both the sectors (fabric and wood) to work together.
 
 
 
Product design by Devika Rao
Visual design and photography by Ritu Chauhan
 
 
 
 
 
 
Thank You!
 
Pashmina
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Pashmina

Pashmina is the Persian word for "pashm" meaning finest wool fibre. It is world renowned for it's exotic silky texture, lightness and warmth. The Read More
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