The concept for this brief was to create promotional material for the premiere of the action classic Bloodsport (1988) on a fictional channel called Venge. Imagine Venge as a home for action and adventure movie classics for millennials who grew up watching them.
The idea was quite literally born from hearing the song in the promo video down below, “Deep Pockets,” by Drake, whose production reminded me a lot of 80s movies and training montages. The red type was something I’d had in mind to implement for a while now and found the perfect use for this project. There’s just something so aesthetically satisfying about red text over a full bleed image, especially the vintage/grainy kind. As well signifying the blood in Bloodsport.
Venge would then post this to their IG page and share in their stories to remind fans to watch the film on a Friday at 8/7c as indicated in the graphics.
