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About

About

Ode Brand Identity.
Published:
 
Rodd undertake brand identity programmes for Global product and service brands. We combine product, digital and brand identity to create unified consumer experience.
 
Ode is a game changing wellbeing device designed by Rodd in 2013. It releases authentic food fragrances to help stimulate and promote appetite amongst dementia sufferers. Used in both professional and domestic care settings Ode has established itself as one of the most significant innovations in dementia care in recent years. Recognised by the Creative England as one of the most innovative brands in 2013 ode was invited to represent the best of UK innovation in the Global Innovation Cup in Denmark 2014.
 
Rodd has designed all of the brand identity touchpoints from the product, to the service offer, tone of voice, naming, web design, fragrance packaging and the trademarked ode brand identity itself.
 
The ode brand identity is designed to be appeal equally to both professional care homes and family carers looking for a dignified, sophisticated solution to improved dementia suffers nutritional status. Rodd created a bespoke, clean typographic word mark that works overlaid on photography, presented on digital assets and in print.
 
In addition, the brand identity has been applied to a corporate website and all sales and marketing collateral.