I do not own property rights over the previous picture.
I do not own property rights over the previous picture.
The given briefing asked for a packaging for old time toys, that would somehow unite generations and make kids forget, even if for a few seconds, what it felt like to play with something that was not virtual....
This packaging is wrapping an inox box with a lid, and this box, is supposed to be used not only as a container for the toys but also as a time capsule. 
The toys are to be collected, motivating the consumer to buy the product more than once. They come in sets of two. And as futebol cards get to be exchanged with friends to complete the collection.
Packaging wise, my inspirations were the fifties packagings of toys like "Slinky Dog" by Slinky, or the "Atomic Energy Lab" by the A. C. Gilbert Company.
graphic design project 2013
 
The Time Element
Published:

The Time Element

Design of an antique toy packaging.

Published: