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PROJECT NAME
FULGORA
ABOUT
Streetwear brand combining elements of high fashion and streetwear with as much comfort as possible.
Made for bold and confident people that seek comfort and quality.
PROBLEM
- Lack of personality in the current branding
- Want to improve customer experience and their perception of the brand
- Lack of consistency through brand touchpoints
- emphasized and highlighted Fulgora brand values
- differentiating within the fashion market with DIY branding
BRAND VALUES
Energetic - Bold - Confident - Positive - Modern
DELIVERABLES
Brand Strategy - Brand Identity - Print Design - Packaging Design
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SOLUTION
Through strategy we defined the heart and soul of the brand, and ideal customer and used that as a strong foundation, translating it into visuals. Making sure the brand will differentiate on the market, highlighting its unique and energetic personality, and making sure everything looks appealing to the ideal buyer.
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Added branded tissue paper to the sustainable packaging together with discount cards,
and thank you cards so we can bring customer experience to a higher
level improving their perception of the brand.
Creating premium brands with strategy-driven
approach and meaningful brand identity
that resonate with your dream customers
approach and meaningful brand identity
that resonate with your dream customers
Instagram - @mikigrujicc
Contact - mikigrujicc@gmail.com
