In today's modern world, cars hold sentimental value for many, becoming more than just vehicles. Recognizing this emotional bond, people often view their cars as close companions or prized assets. This insight became the core idea for Azki Car Insurance's latest campaign, helping us connect with audiences by highlighting the unique relationships they have with their automobiles. The campaign reminds owners of the essential role insurance plays in caring for these cherished possessions. By appealing to people's affection for their cars, the messaging resonates on a more personal level, emphasizing that insuring them is like protecting a loyal friend or trusted partner. This emotional approach gets to the heart of our audience, reinforcing why safeguarding their vehicles with coverage matters.

Strategy: Tannaz Asayesh​​​​​​​