Description/

A series of animation explorations helped win a pitch for a White Claw Hard Seltzer REFRSHR project. The main focus was to develop an edit catalyst from one shot to the next, this was achieved by using velocity to drive the elements, typography, and timed footage to lead the way. Slitscan plugin from @aescripts was used for the fanning repetition. 

Duties/

Animation, Motion Language

Exploration/

Credits/

Creative Director: Daniel Uribe & Scott Uyeshima
Animation: Gerald Mark Soto

Client: White Claw
Produced by Brand New School