UCLA Bruin Day is an exclusive event for students who have been admitted to the fall 2014 freshman class at UCLA. The ultimate goal of Bruin Day is to get top-tier students to register to attend UCLA.
The goal for the website:
· generate excitement about attending Bruin Day and drive RSVPs
· provide helpful information for navigating the event offerings and the campus on Bruin Day
· be a cohesive part of the overall yield strategy to convince admits that UCLA is the right place for them
Art director: Anthony Stella
Creative director: Powell Michael
Copywriters, Social Media Manager, Developer, Programers, Marketing, Account team, and Production coordinators: UCLA External Affairs Marketing and Special Events team
Bruin Day Schedule page was designed to let users filter the 146 Bruin Day events, to help the find and save results that were relevant to them.
Plan you visit pages contained custom embedded google maps on each page to make it easier for people to get to campus, and get around campus on the day of the event.
There are so many great things to see on campus, that the explore campus was designed to help people plan their day in between Bruin Day events.
Bruin Day website was designed to be responsive.
Error 404 page: Having a little fun with the campus tradition of hiding the bruin bear in a giant steel box during football rivalry week with usc.