Clipatize's profile

Launch of the Reward Scheme Program - VELUX Campaign

Clipatize
•
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design


More Satisfaction from every installation
campaign for roof WIndows installers from 14 countries

Renowned all over the world, VELUX is a manufacturing company specialising in roof windows, skylights, suntunnels and related accessories. The company is headquartered in Hørsholm, Denmark. Our task was to grab the attention of VELUX installers from 14 countries across the vast region of CEE. We’ve done it with a song on our lips (literally!)

The campaign was wrapped around the idea that Installers love the brand that gives love back and that, thanks to the rewards scheme, they get more satisfaction from every installation! The concept was designed to celebrate the relationship between the brand and the installers’ community. It was about putting them first, recognising their hard work and accomplishments, and rewarding them in ways that promote bonding with people dear to them, as well as strengthening their relationship with the brand.

We wanted VELUX to be associated with the fun that comes with the rewards, and spread some LOVE, like the installers will with their family and friends when exchanging points for gifts and vouchers. So we came up with the tagline: More satisfaction with every installation! And with that the fun (and campaign) started! Add to it an earworm of a song - Benny Benassi’s satisfaction but recorded almost entirely using the sounds of tools that installers use when fixing VELUX windows, and what we ended up with is a joyful, fun campaign with a song you simply can’t shake.



Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design
Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design


CREDITS:
Account Manager: Weronika Kann
Strategy: Weronika Narożniak
Creative director: Daniela Miernik
Copy & Conceptualisation: Daniela Miernik
Creatives Design: Natalia Uvarcheva

Live video:
Creative Direction & Animation Direction: Jan Kuczyński, Daniela Miernik
Production/Project and Account Management: Sławomir Wolski, Weronika Kann
Costumes & Props: Dawid Zalesky
Music/SFX/Mix: Tshask Sound Studio 
Video edit: Łukasz Cuprzyński, Adam Ślagowski
Animation: Alex Vorobyev
Color retouch: Szymon Ronowicz 
Photography: Filip Przewoźny
Model: Roman Zadaniuk

Explainer animation:
Creative direction, concept: Daniela Miernik
Illustrations: Natalia Uvarcheva
Animation: Alex Vorobyev


Advertising animation brand identity leaflet marketing strategy Social Media Design video visual Web Design

LinkedIn    |   Instagram   |    Vimeo    |   www.clipatize.com   |    Facebook   |   YouTube   |   Pinterest


Launch of the Reward Scheme Program - VELUX Campaign
Published:
Clipatize's profile

Owner

Clipatize's profile
Warsaw, Poland

Project Made For

user's profile
Clipatize

Launch of the Reward Scheme Program - VELUX Campaign

The campaign was wrapped around the idea that Installers love the brand that gives love back and that, thanks to the rewards scheme, they get mor Read More

Published:

Creative Fields