Fred Hamelten is an up and coming eyebrow stylist in Oslo with growing reputation internationally. He is known for being a guru within the field of shaping eyebrows to perfection, and celebrities worship him for his skills. If you want to book an appointment with him, you have to be prepared to be on a waiting list for three (!) years.
Fred's branding was not fully developed and considered when I first came in contact with him. It was therefore important to re-brand and strengthen his visual identity in order to establish his name in the industry.
Fred has a strong character as a person, so the branding's focus with his name and character in center became important. His focus within the beauty industry is to always offer high quality and a little luxury. The aim was to reflect this in the packaging design, balanced with the personality in the logo.
The tweezer won an award in
Norwegian Cosmopolitan Beauty Awards, 2012:
“The combination of design and functionality is exemplary.
It is aesthetically pleasing, both in colour and shape.
And it is the world’s best tweezer!”
(Cosmopolitan, no.5 2012)
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