National Trust Campaign//Invent Giants. And Only Giants
First year project, answering a specific D&AD brief. I felt when analysing the National Trust that it lacked character; an item that allowed the public to relate and allowed a sense of fun. With this, ‘Lewis’ came about: a giant named after C.S Lewis that reminds 20-40 year olds to reimagine their childhood and to also explore and reuse that imagination. It also can act as a tool to help the age group’s possible children to imagine.
First year project, answering a specific D&AD brief. I felt when analysing the National Trust that it lacked character; an item that allowed the public to relate and allowed a sense of fun. With this, ‘Lewis’ came about: a giant named after C.S Lewis that reminds 20-40 year olds to reimagine their childhood and to also explore and reuse that imagination. It also can act as a tool to help the age group’s possible children to imagine.
