It’s Nice That is a publishing platform to promote great artworks in both magazine and online website. Its tagline is “Championing creativity across the art and design world”. Its rich content has attracted many audiences in the industry field.
The project is to expand their student audiences. Art and design students are encouraged to use the website as the reference for inspiration as well as a platform to gain more exposure for their art and design work. It is believed that the mascot campaign works better in engaging the students.
So, I used the logo of It’s Nice That and speech bubble as the elements and turned them into a mascot called NC. The three strokes on the head are actually inspired by the lighted light bulb. It symbolises brilliant ideas. Basically, NC represents the students with awesome artworks and ideas.
In this campaign, NC will cosplay different characters from the great masterpieces to shows different possibilities among the students. Who knows they might be the one of the great artists and designers in the future?
So, let's welcome NC.
This is its apperance on the bookmark. At the back of the bookmark, template is given for students customisation. They can create their own NC and upload it on the page of It's Nice That, or even the profile picture of their online website and facebook.
These images shows how the little booklet worked.
The image below is the postcards series of NC. There are 15 of them here.
Here is the webpage design during the promotional campaign.
These are others promotional materials.
Thanks for viewing.