Silence Sings | Rebranding
World Brand Design Society - Featured:
Silence Sings Rebranding - World Brand Design Society
Silence Sings is a new form of musical performance in Vietnam which emphasizes the optimum music experience of each audience. During the show, the audience completely enjoys the music through an "in-ear" headphone that is directly connected to audio devices of the music band and singer. After nearly 3 years of operation and the global pandemic, Silence Sings has come back with another look and mission. GudLag Creative is honored to contribute to this new journey of Silence Sings.
Brand Concept: The wholeness music
The noise from the surroundings may affect the music before it reaches the audience's ears. That's why they cannot truly completely enjoy a show. Silence Sings knows that music can only touch the heart when it goes through a quiet mind in a quiet environment. Silence Sings - silent to listen.
Ellipse images are used to represent the sound waves - a familiar sight when describing the sound. From those ellipses, GudLag has created a sound path to the audience's ears, which is fully packed inside a circle. Icon double S not only represents the brand name Silence Sings but also looks like an “in-ear" headphone that is considered as the final stop of the sound path.
Each type of sound has a different sound wave. Therefore, the identity of Silence Sings will be a diverse series of sound wave images in many different geometries.
Coming back with new branding, Silence Sings has collaborated with GudLag Creative, Uom Art Hub and many illustrators in Vietnam to create an artistic show, both visually and aurally. We created a circular space that looks like the logo, bordering the audience to give them a truly music experience.