Today’s innovative marketers can’t do without the eye-catching effects of animation and motion graphics. They are consistently driving new forms of business promotion and forming a novel approach to showcasing products and services in the contemporary digital sphere.

Every type of business uses some form of motion graphics in their advertising, from subtle in-app animation to full-length promotional videos. Animated media has always been at the forefront of technological innovation, and this year is no different. Brian Cantor Las Vegas – Best Animation Trends for Successful Business Marketing is here to provide better insight.

Laconism is where poetry is at, and it’s possible to convey a lot with just a similar statement that can be made about color. In place of a complex color scheme with many intermediate tones, it is currently fashionable to tell a visual story with only a few primary colors. This style of digital illustration has also recently become quite popular. The animation appears both straightforward and high-end due to the limited color palette. The best of these animated shorts has a touch of classic and nostalgia about them.

● Use of Very Fine Lines

The video makes extensive use of lines in a variety of ways. They impart a sense of direction, help define shapes, and even impose an atmosphere. But this year, narrow lines play a particularly interesting role. To achieve a hand-drawn aesthetic in animation, artists aim for thin, distinct lines. The videos take on a whole new feel with this effect.

Nowadays, it’s not uncommon to find a hybrid video that combines 2D and 3D. Most motion designers combine them, explaining that doing so creates a more distinctive look for the video and makes it more enjoyable for the audience. Adding kinetic 2D overlays to 3D animation is the most typical use of this style. The technique is useful for both massive productions and smaller, more personalized digital ads.

● Kinetic Typography

To avoid compromising readability, designers tend to avoid experimenting with fonts and typefaces. A bold new approach to typography, even if it goes against the grain, is being taken in the year 2022, and the results are fantastic. To all appearances, kinetic typography takes at face value the claim that it can distort, stretch, and skew letters. When animated, these grab people’s interest fast. Read more about it in Brian Cantor Las Vegas - Animation Trends That Are A Must-Try For Online Businesses.

This year, morphing has gained popularity as well. Morphing is when one image or shape smoothly transitions into another, commonly used in animation and visual effects. Nowadays, it’s not uncommon to see a video with some sort of morphing effect, which can be used on anything from a character or logo to an image or even an object. It’s like a magnet for the eyes, drawing us in and holding us until the effect is over.

That concludes the discussion for Brian Cantor Las Vegas – Best Animation Trends for Successful Business Marketing. 2022 marks a time of great beginnings and breakthroughs across many global industry sectors and everyday life. This shift in how people see the world and appreciate its beauty has positively impacted animation and motion design. To further add to your knowledge, read Brian Cantor Las Vegas - Animation Trends That Are a Must Try For Online Businesses.