Everyone has suffered from low self-esteem. Velum is a cream that you apply to your skin to reveal your ideal self-image. Wearing Velum allows the world to see you as you want them to see you, making you feel impeccable and secure.
To convey these qualities, it was important to visually play with the concept of revealing. The word "velum" is Latin for 'veil', something that screens like a curtain. With the name in place, I formed the logo to appear partially hidden behind diagonal stripes, so you can only catch a glimpse of the name.
The concept of revealing is applied throughout different applications by using many layers of blurry, skin-tone colors and imagery of abstract figures that aren't shown in total clarity. Some things are readable and some aren't, just like the logo. Since different design elements were at play, the text had to be simple and straightforward in order to read legibly, so a subtle blur was used to fade the text at the bottom. These choices in design makes the product appealing for the young woman unhappy with her outer skin. Velum gives her the power to reveal her best to the world.
To convey these qualities, it was important to visually play with the concept of revealing. The word "velum" is Latin for 'veil', something that screens like a curtain. With the name in place, I formed the logo to appear partially hidden behind diagonal stripes, so you can only catch a glimpse of the name.
The concept of revealing is applied throughout different applications by using many layers of blurry, skin-tone colors and imagery of abstract figures that aren't shown in total clarity. Some things are readable and some aren't, just like the logo. Since different design elements were at play, the text had to be simple and straightforward in order to read legibly, so a subtle blur was used to fade the text at the bottom. These choices in design makes the product appealing for the young woman unhappy with her outer skin. Velum gives her the power to reveal her best to the world.
